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The new limited-edition label for Bacardi-owned BOMBAY SAPPHIRE eliminates the need for a gift pack. The striking design was inspired by the gin brand\u2019s 100% sustainably sourced botanicals. (Photo: Business Wire)<\/p>\n<\/div>\n
Four years ago, Bacardi set itself the ambitious goal of removing 100% of the single-use plastic from its gifting range by the end of 2023. Thanks to innovative new designs, the company has successfully removed almost 275 tons of single-use plastic used annually.<\/p>\n
\u201cWe are incredibly proud of what we have achieved to date but we want to go one step further,\u201d said Rodolfo Nervi, Vice President Safety, Quality and Sustainability for Bacardi. \u201cWe don\u2019t want to just redesign our packaging to remove plastic, we want to do all we can to reduce our cardboard packaging too.\u201d<\/p>\n
It\u2019s with this in mind that Bacardi will now begin reducing the number of cardboard gift boxes for brands including BOMBAY SAPPHIRE\u00ae gin, DEWAR\u2019S\u00ae White Label Blended Scotch whisky and MARTINI\u00ae sparkling wines. This move will cut the company\u2019s use of cardboard by approximately 100 tons in the first year alone.<\/p>\n
Where Bacardi continues to use paper and cardboard for its packaging, it is certified by the Programme for the Endorsement of Forest Certification (PEFC) or the Forest Stewardship Council\u00ae (FSC\u00ae).<\/p>\n
\u201cWe are not standing still. We are constantly innovating. For more than 160 years, our iconic brands have reflected the changing tastes of each new generation of consumers. Today, consumers want drinks that are made in the most environmentally responsible way possible and so do we,\u201d added Rodolfo.<\/p>\n
Find out more about Bacardi and its ESG \u2013 Environmental, Social & Governance \u2013 commitments, including its alignment with the United Nations Sustainable Development Goals, at www.bacardilimited.com\/good-spirited<\/a>.<\/p>\n About Bacardi<\/strong><\/p>\n Bacardi Limited, the largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARD\u00cd\u00ae rum, PATR\u00d3N\u00ae tequila, GREY GOOSE\u00ae vodka, DEWAR\u2019S\u00ae Blended Scotch whisky, BOMBAY SAPPHIRE\u00ae gin, MARTINI\u00ae vermouth and sparkling wines, CAZADORES\u00ae 100% blue agave tequila, and other leading and emerging brands including D\u2019USSE\u00ae Cognac, ANGEL\u2019S ENVY\u00ae American Straight whiskey, and ST-GERMAIN\u00ae elderflower liqueur. Founded more than 161 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs approximately 9,000, operates production facilities in 11 countries and territories, and sells its brands in more than 160 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit www.bacardilimited.com<\/a> or follow us on LinkedIn<\/a> or Instagram<\/a>.<\/p>\n Always drink responsibly.<\/p>\n View source version on businesswire.com: https:\/\/www.businesswire.com\/news\/home\/20231128855110\/en\/<\/a><\/p>\n<\/p>\n
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