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Rendering courtesy of ASM Global.<\/p>\n<\/div>\n
It also joins what is already the largest portfolio of conference and convention centres on Earth.<\/p>\n
Situated within Expo City Dubai<\/a>, C3 has undergone an impressive repositioning following its previous life as the Opportunity Pavilion during the historic Expo 2020.<\/p>\n C3 is poised to assume a pivotal role in hosting a variety of meetings, conferences and cultural gatherings as part of the upcoming COP28, which will take place within Expo City Dubai from Nov. 30 to Dec. 12, 2023.<\/p>\n Sholto Douglas-Home, chief sales and marcomms officer, Expo City Dubai, said, \u201cA distinctive, adaptable space, C3 is a welcome addition to Dubai\u2019s mid-sized venue market and opens up even more exciting options for business, entertainment and community events at Expo City Dubai. The Opportunity Pavilion was a popular destination during Expo 2020, and we look forward to seeing it come to life again as a lively hub in our growing city.\u201d<\/p>\n Harvey Lister, ASM Global\u2019s APAC chairman and chief executive, said, \u201cThis endeavour underscores ASM Global\u2019s unwavering commitment to furthering our presence in the MENA region. Our pursuit aligns seamlessly with the UAE\u2019s consistent expansion and pursuit of excellence within the live-event sector. As pioneers in recognizing this potential within a rapidly expanding complex, we eagerly anticipate continued growth opportunities.\u201d<\/p>\n The venue\u2019s remarkable versatility allows it to cater to a wide range of events, ranging from summits, conferences and meetings to dynamic live-entertainment shows and exclusive corporate events.<\/p>\n Lister said C3\u2019s significance extends beyond its offerings and will assume a central role in the company’s regional future operations and event schedule. The recent success in securing the management and operations rights for this venue by ASM Global not only sets the stage for the upcoming expansion plans within Expo City Dubai but also paves the way for the broader growth strategy within the UAE and the Middle East.<\/p>\n Other Middle East venues operated by ASM Global include Shakir\u2019s Exhibition World Bahrain, Jeddah Arena Airport City and International Convention Centre Jeddah Airport City.<\/p>\n ABOUT ASM GLOBAL<\/b><\/p>\n ASM Global is the world\u2019s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management \u2014 delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company\u2019s elite venue network spans five continents with a portfolio of more than 350 of the world\u2019s most prestigious arenas, stadiums, convention and exhibition centres, and performing arts venues.<\/p>\n Follow us on Facebook<\/a>, Instagram<\/a>, LinkedIn<\/a> and Twitter<\/a>. Visit asmglobal.com<\/a>.<\/p>\n View source version on businesswire.com: https:\/\/www.businesswire.com\/news\/home\/20230919400469\/en\/<\/a><\/p>\n<\/p>\n
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