{"id":266488,"date":"2023-09-08T20:00:57","date_gmt":"2023-09-08T20:00:57","guid":{"rendered":"https:\/\/hamslivenews.com\/2023\/09\/08\/backlight-to-showcase-product-line-innovations-across-creative-and-streaming-workflows-at-ibc-2023\/"},"modified":"2023-09-09T13:32:12","modified_gmt":"2023-09-09T13:32:12","slug":"backlight-to-showcase-product-line-innovations-across-creative-and-streaming-workflows-at-ibc-2023","status":"publish","type":"post","link":"https:\/\/www.hamslive.com\/news\/2023\/09\/backlight-to-showcase-product-line-innovations-across-creative-and-streaming-workflows-at-ibc-2023\/","title":{"rendered":"Backlight to Showcase Product Line Innovations Across Creative and Streaming Workflows at IBC 2023"},"content":{"rendered":"<p><b>Business Wire India<\/b><\/p>\n<p>Global media and entertainment technology company <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.backlight.co%2F&amp;esheet=53550814&amp;newsitemid=20230907741048&amp;lan=en-US&amp;anchor=Backlight&amp;index=1&amp;md5=d08ee501c42845adf143fd942ecb1e0f\" target=\"_blank\" rel=\"nofollow noopener\" shape=\"rect\">Backlight<\/a> announced that it is returning to the International Broadcasting Convention (IBC) this month with many new product updates and integrations to share with the industry. Backlight will be at <b>booth 1.D09<\/b> to showcase innovative solutions that improve the video content lifecycle for broadcasters, content creators, publishers and distributors.<\/p>\n<p>This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230907741048\/en\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.businesswire.com\/news\/home\/20230907741048\/en\/<\/a><\/p>\n<div>\n<p><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230907741048\/en\/1884550\/4\/Social_2a_1861x1017_-_Improving_the_Video_Lifecycle.jpg\" alt=\"Global media and entertainment technology company Backlight will showcase its feature-rich solutions that reduce pain points across the video lifecycle for more streamlined production and monetization at the 2023 International Broadcasting Convention (IBC). (Graphic: Business Wire)\" \/><\/p>\n<p>Global media and entertainment technology company Backlight will showcase its feature-rich solutions that reduce pain points across the video lifecycle for more streamlined production and monetization at the 2023 International Broadcasting Convention (IBC). (Graphic: Business Wire)<\/p>\n<\/div>\n<p>Request a meeting with Backlight at IBC <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.backlight.co%2Fmeet-backlight-at-ibc-2023%3Futm_source%3DPress%2520Release%26utm_me%255B%25E2%2580%25A6%255Dress-release%26utm_campaign%3Dibc-2023%26utm_content%3Dpress-release&amp;esheet=53550814&amp;newsitemid=20230907741048&amp;lan=en-US&amp;anchor=here&amp;index=2&amp;md5=92ee4724027e8d1a4e1ed6d0a5b1187f\" target=\"_blank\" rel=\"nofollow noopener\" shape=\"rect\">here<\/a>.<\/p>\n<p><b>Backlight Product Updates and Integrations<\/b><\/p>\n<p>Backlight\u2019s feature-rich solutions allow broadcasters and rights owners to create more content, distribute everywhere, unlock new revenue streams, and manage media and creative projects in the cloud intelligently and economically. The latest updates to its products to reduce pain points across the video lifecycle for more streamlined production and monetization include:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Wildmoka Live Studio: Backlight\u2019s new digital-first live production platform. <\/b>Backlight will demonstrate how Live Studio\u2019s single interface makes it easy to tailor an existing live stream, or create a new one, from multiple live sources, clips, graphics and images, while preserving brand consistency with pre-configured production rooms and templated destinations. With the browser-based Live Studio, customers quickly generate platform-specific, low-latency content experiences and engage broader audiences through simultaneous distribution to any digital destination.<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>AI-assisted inventory creation within Zype Playout. <\/b>Backlight\u2019s ability to detect ad opportunities using machine learning is combined with low latency ad routing, device targeting, and a custom approach to ad macros in the newest version of Zype Playout. Customers have seen 516% increases in ad inventory, 15% increases in fill rate and 44% improvements in ad rendering when compared to leading playout providers.<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>Asset management, cloud production and content distribution \u2013 simplified. <\/b>Backlight will showcase how easy it is to pull assets from any storage managed by iconik into Wildmoka\u2019s live production environment for hyperdistribution as well as workflows for metadata-intelligent live-to-archive.\n<ul class=\"bwlistcircle\">\n<li>Add media management, review and collaboration to live media management workflows and scale up in the cloud for key events.<\/li>\n<li>Push clips or archived content from Wildmoka to iconik for long-term storage, quick discovery, and reutilization in marketing initiatives \u2013 all in a browser.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>New features and integrations for iconik, ftrack and cineSync<\/b> increase creative workflow speed, flexibility and control.\n<ul class=\"bwlistcircle\">\n<li><b>iconik\u2019s <\/b>Favoriting functionality allows quicker retrieval of key assets, and updates to Collections now provide detailed insights into their sizes and creation history to empower better storage decision-making and resource allocation.<\/li>\n<li><b>iconik <\/b>demos will include a forthcoming integration with Apple&#8217;s Final Cut Pro X that empowers users to effortlessly import\/export iconik media directly into their FCPX editing environment and an updated integration with the powerful media review and approval solution <b>cineSync<\/b>.<\/li>\n<li><b>cineSync<\/b> expands format and standards support with OTIOZ playback, USD support and new ways to manage colors and notes in cineSync 5<\/li>\n<li><b>ftrack Studio<\/b> offers next-level precision for creative reviews by adding Wacom and stylus support and increased control for production tracking with new task scheduling and notification options.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>Backlight\u2019s Leaders to Share Insights on Monetizing Content and Remote Production<\/b><\/p>\n<p>Leaders from Backlight will participate in two thought leadership forums at IBC\u2014the SVG Sport Production Summit and the DPP Espresso Summit:<\/p>\n<p><b>SVG Europe Sport Production Summit | Thursday, September 14, 2023 at 15:05 CET<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>Christophe Messa, Backlight\u2019s director of Strategic Partners will join panelists from Tinkerlist, Spiideo, and Vislink for a discussion on <b><i>Making and Monetizing Sports Content<\/i><\/b> at the SVG Europe Sports Production Summit. Attendees will learn about best practices and new strategies that right owners are using to generate income for sports content, including on social media, OTT platforms and apps.<\/li>\n<\/ul>\n<p><b>DPP Espresso Summit<\/b> | <b>Friday, September 15, 2023 at 0930 CET<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>At this breakfast briefing hosted by DPP, Backlight Chief Product Officer, Mike Szumlinski and other panelists will discuss hybrid working and the technology needed to support remote production more broadly.<\/li>\n<\/ul>\n<p><b>Backlight is Shortlisted for Three Awards at IBC<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>The International Trade Association for the Broadcast &amp; Media Industry (IABM) has shortlisted Backlight\u2019s media management platform, <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.iconik.io%2F&amp;esheet=53550814&amp;newsitemid=20230907741048&amp;lan=en-US&amp;anchor=iconik&amp;index=3&amp;md5=03acac71acd581a4bf618d3c8aa915bf\" target=\"_blank\" rel=\"nofollow noopener\" shape=\"rect\">iconik<\/a>, for a BaM award in the Manage category. Iconik revolutionizes how organizations of all sizes manage, share and collaborate on digital assets.<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li>Backlight\u2019s Zype Apps Creator <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zype.com%2Fproduct%2Fapps-creator&amp;esheet=53550814&amp;newsitemid=20230907741048&amp;lan=en-US&amp;anchor=solution&amp;index=4&amp;md5=1baad6ec1cfa42f435bab691f64d30ab\" target=\"_blank\" rel=\"nofollow noopener\" shape=\"rect\">solution<\/a> was shortlisted for an award by <i>CSI Magazine<\/i> in the Best VoD or content-on-demand solution category. Zype Apps Creator is Backlight\u2019s turnkey solution for building streaming apps to deliver and monetize branded experiences across owned and operated and popular third-party platforms.<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li>Backlight has been shortlisted for a Corporate Star award for Best Charity\/CSR initiative for its <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.backlight.co%2Fblog%2Fbacklight-supports-howard-university-film-organizations-student-filmmakers-with-donation-and-software&amp;esheet=53550814&amp;newsitemid=20230907741048&amp;lan=en-US&amp;anchor=collaboration&amp;index=5&amp;md5=b7ddf30b343fe5c3752d80b1f8d83026\" target=\"_blank\" rel=\"nofollow noopener\" shape=\"rect\">collaboration<\/a> with HUFO, a student-led film organization at Howard University that provides students with the resources they need to launch and leverage careers within the entertainment industry.<\/li>\n<\/ul>\n<p><b>About Backlight<\/b><\/p>\n<p>Backlight is a global media technology company that dramatically improves every stage of the video and entertainment content lifecycle, from creation through monetization. Backed by $200M in funding from PSG, Backlight has acquired six leading media software companies since launching in 2021. Video-forward organizations solve their mission-critical business and operational challenges by partnering with Backlight\u2019s two divisions: Backlight Creative and Backlight Streaming. Backlight Creative provides award-winning software solutions for secure and efficient media management, production tracking and creative collaboration, including iconik, ftrack, Gem and Celtx. Backlight Streaming provides cloud-based OTT video streaming, content management, media production, hyperdistribution, and monetization software, including Zype and Wildmoka, to the world\u2019s most innovative publishers and broadcasters. For more information visit <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.backlight.co&amp;esheet=53550814&amp;newsitemid=20230907741048&amp;lan=en-US&amp;anchor=backlight.co&amp;index=6&amp;md5=e02a202bcd2184a8160fdef57c108a0a\" target=\"_blank\" rel=\"nofollow noopener\" shape=\"rect\">backlight.co<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230907741048r1&amp;sid=bwiftp&amp;distro=ftp\" alt=\"\" \/><\/p>\n<p>View source version on businesswire.com: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230907741048\/en\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.businesswire.com\/news\/home\/20230907741048\/en\/<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cms.businesswireindia.com\/images\/pixel.gif\" alt=\"\" width=\"0\" height=\"0\" border=\"0\" \/><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.hamslive.com\/news\/2023\/09\/backlight-to-showcase-product-line-innovations-across-creative-and-streaming-workflows-at-ibc-2023\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Business Wire India Global media and entertainment technology company Backlight announced that it is returning to the International Broadcasting Convention (IBC) this month with many new product updates and integrations to share with the industry. Backlight will be at booth 1.D09 to showcase innovative solutions that improve the video content lifecycle for broadcasters, content creators, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":266489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[7367,7365,7366],"class_list":{"0":"post-266488","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-booth-1d09","9":"tag-ibc-2023","10":"tag-streaming-workflow"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Backlight to Showcase Product Line Innovations Across Creative and Streaming Workflows at IBC 2023<\/title>\n<meta name=\"description\" content=\"Global media and entertainment technology company Backlight announced that it is returning to the International 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