{"id":266178,"date":"2023-09-05T18:57:12","date_gmt":"2023-09-05T18:57:12","guid":{"rendered":"https:\/\/hamslivenews.com\/2023\/09\/05\/unlocking-indias-rich-heritage-asis-adopt-a-heritage-2-0-programme-indian-heritage-app-and-e-permission-portal-launched\/"},"modified":"2023-09-06T08:13:19","modified_gmt":"2023-09-06T08:13:19","slug":"unlocking-indias-rich-heritage-asis-adopt-a-heritage-2-0-programme-indian-heritage-app-and-e-permission-portal-launched","status":"publish","type":"post","link":"https:\/\/www.hamslive.com\/news\/2023\/09\/unlocking-indias-rich-heritage-asis-adopt-a-heritage-2-0-programme-indian-heritage-app-and-e-permission-portal-launched\/","title":{"rendered":"Unlocking India\u2019s Rich Heritage: ASI\u2019s \u201cAdopt a Heritage 2.0 programme\u201d Indian Heritage app and e-Permission portal launched"},"content":{"rendered":"
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India boasts a rich cultural heritage, with 3696 monuments protected by the Archaeological Survey of India (ASI). These monuments not only showcase the nation\u2019s vibrant history but also have the potential to drive economic growth. To ensure their preservation and enhance visitor experiences, ASI launched the \u201cAdopt a Heritage 2.0\u201d programme, along with an Indian Heritage app and an e-Permission portal on September 4,2023. Let\u2019s explore the benefits of these initiatives in detail.<\/p>\n

1. Preservation of Heritage Sites<\/p>\n

The foremost benefit of the \u201cAdopt a Heritage 2.0\u201d programme is the preservation of India\u2019s iconic heritage sites. Corporate stakeholders are invited to utilize their CSR funds to enhance amenities at these monuments, ensuring their longevity for future generations. This collaborative approach between the government and the corporate sector plays a crucial role in safeguarding our cultural treasures.<\/p>\n

2. Economic Growth and Development<\/p>\n

Well-preserved heritage sites are not just historical landmarks; they are also significant contributors to local and national economies. Through this programme, these sites receive much-needed upgrades, which can attract more tourists, generate revenue, and boost local economies. Additionally, the development of amenities creates job opportunities in the region.<\/p>\n

3. Cultural Identity and Promotion<\/p>\n

Minister of State for Culture, Meenakshi Lekhi, emphasized the importance of cultural heritage in shaping identity. India\u2019s diverse and rich heritage is a source of national pride and global fascination. The \u201cAdopt a Heritage 2.0\u201d programme offers an opportunity to showcase this cultural identity on a global stage, especially during events like the G20 Presidency.<\/p>\n

4. Corporate Social Responsibility (CSR)<\/p>\n

Corporate entities can align their CSR efforts with this programme, demonstrating their commitment to social and cultural causes. By investing in heritage preservation, corporations fulfill their CSR obligations while leaving a lasting impact on society.<\/p>\n

5. Recognition as Heritage-Friendly Entities<\/p>\n

Stakeholders selected under the programme have the chance to be recognized as responsible and heritage-friendly entities. This recognition enhances their reputation and demonstrates their commitment to corporate social responsibility.<\/p>\n

6. Enhanced Visitor Experiences<\/p>\n

As amenities at heritage sites are improved, visitors can enjoy a safer, more accessible, and informative experience. This not only attracts more tourists but also ensures that they leave with a deeper understanding and appreciation of India\u2019s heritage.<\/p>\n

7. Transparency and Accessibility<\/p>\n

The dedicated web portal, www.indianheritage.gov.in<\/a>, provides transparent information about monuments available for adoption. It includes gap analysis and financial estimations, making the process clear and accessible to potential stakeholders.<\/p>\n

8. Mobile App \u2013 Indian Heritage<\/p>\n

The \u201cIndian Heritage\u201d app complements the programme by showcasing heritage monuments across India. It offers state-wise details, photographs, information on public amenities, geo-tagged locations, and a feedback mechanism for citizens. This app opens up the rich tapestry of India\u2019s heritage to a global audience.<\/p>\n

9. E-Permission Portal<\/p>\n

The www.asipermissionportal.gov.in<\/a> streamlines the process for obtaining permissions for photography, filming, and developmental projects on monuments. This portal eliminates operational and logistical bottlenecks, making it easier for individuals and organizations to contribute to heritage preservation.<\/p>\n

The \u201cAdopt a Heritage 2.0\u201d programme, Indian Heritage app, and e-Permission portal represent a commendable effort by ASI to preserve India\u2019s cultural legacy. Through collaboration with corporate stakeholders, enhanced visitor experiences, economic growth, and promotion of cultural identity, these initiatives are poised to safeguard and celebrate India\u2019s remarkable heritage for generations to come. It\u2019s an invitation to all entities to join hands in the journey of preserving \u201cVirasat Bhi, Vikas Bhi\u201d \u2013 heritage and development hand in hand.<\/p>\n<\/div>\n

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