This new go-to-market strategy combines partner expertise and reach with Dell\u2019s world-class team and storage portfolio, including data protection, to deliver transformational outcomes for customers.<\/p>\n
Effective from 8 August 2023, Dell is:<\/p>\n
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- Compensating Dell sellers more when transacting storage through a partner.<\/li>\n
- Quadrupling the number of\u00a0storage Partner of Record-eligible resale accounts for more predictability of engagement.<\/li>\n<\/ul>\n
Executive quotes:<\/strong><\/p>\n
\u201cDell\u2019s investment in partnership runs deep. We have decades of experience working with our partner community to accelerate transformation for our customers,\u201d said Michael Dell, chairman and chief executive officer, Dell Technologies.<\/strong> \u201cThe Partner First Strategy for Storage extends our partner commitment and unites the strengths of our partners with the advantages of our world-class team and solutions.\u201d<\/p>\n
\u201cAn omni-channel business model with a robust partner ecosystem is at the core of Dell\u2019s growth strategy,\u201d said Bill Scannell, president, Global Sales and Customer Operations, Dell Technologies.<\/strong> \u201cThe Partner First Strategy for Storage will incent Dell sellers to work even more closely with partners to acquire new business and deliver the right outcomes for customers. It\u2019s a win-win-win for customers, partners and Dell.\u201d<\/p>\n
\u201cDell is the market leader in Enterprise Storage and best positioned to serve our customers in today\u2019s data-centric world,\u201d said Rola Dagher, global channel chief, Dell Technologies.<\/strong> \u201cWe can win more often \u2013 and faster \u2013 when we work side-by-side with our global partner ecosystem. With 99 percent of our customers and potential customers deemed as partner first for storage, we\u2019re very clear about our intentions to embrace the channel.\u201d<\/p>\n
\u201cThe Partner First Strategy for Storage, including data protection, is a change in our go-to-market strategy designed to fuel continued storage growth in India and around the world,\u201d said Anil Sethi, Vice President & General Manager, Channels India, Dell Technologies<\/strong>. \u201cBy further embracing the power of collaboration with our partners, we win more deals and drive better outcomes for customers.\u201d
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