This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230822286152\/en\/<\/a><\/p>\n This PPG contemporary honey beige shade offers infinite design and styling possibilities for residential, commercial exteriors and industrial applications. (Photo: Business Wire)<\/p>\n<\/div>\n Along with this signature shade, PPG\u2019s global color experts curated a color palette of more than 40 complementary hues, organized in three distinct color palettes, or \u201cvolumes.\u201d The first features soft, grounded colors; the second includes earthy greens, florals and energizing blues; and the third is a beautiful mix of playful and dramatic colors.<\/p>\n Limitless, when combined with colors from these palettes, feels very warm and soothing, yet also highly curated and elegant. Together, the collection tells the overarching story of how cultural undercurrents are shifting toward optimism, creativity and introspection.<\/p>\n \u201cLimitless is bold enough to serve as a leading, primary color, yet has the essence of a neutral to act in a supporting role,\u201d said Ashley McCollum, PPG marketing manager and global color expert, Architectural Coatings. \u201cIn the architectural space, we anticipate that it will rapidly become one of newest neutrals due to its versatility.\u201d<\/p>\n Limitless works with both warm and cool tones such as shaded whites, delicate pastels, earthy neutrals, softened jewel tones and bold, bright hues. The color also pairs well with popular black and brass metal tones and silver and bronze finishes.<\/p>\n \u201cAround the globe, we\u2019re seeing a movement from cooler, deeply saturated tones to lighter, warmer shades of reds, yellows and beiges,\u201d said Vanessa Peterson, PPG global color styling leader, Industrial Coatings. \u201cFor product designers looking to differentiate and embrace trending, mellow shades, Limitless has endless applications to lend an air of modernity, leaning from polished to playful.\u201d<\/p>\n PPG\u2019s color forecasting is a comprehensive process, covering a wide range of end-use segments and regions. To create the 2024 collection, PPG\u2019s color styling team evaluated social, cultural and political dynamics influencing trends in every region of the world.<\/p>\n \u201cWhat we found through our annual workshop was an eagerness amongst consumers to find comfort amid the chaotic world, a willingness to break free of convention, and a growing focus on creativity, well-being and fulfillment,\u201d said McCollum. \u201cFrom a color perspective, these sentiments are cultivating a fondness for stabilizing, calming colors with feel-good vibes.\u201d<\/p>\n EDITOR\u2019S NOTE:\u00a0<\/i><\/b>For images and more information on PPG\u2019s 2024 color trends, visit news.ppg.com\/2024ColorTrends<\/a>.<\/p>\n For more information on the influence of Limitless on industrial design and to view a short video that tells the color of the year story through the experiences of a young woman embarking on a journey of growth and self-discovery, visit https:\/\/www.ppgindustrialcoatings.com\/en-US\/coty2024<\/a>.<\/p>\n PPG: WE PROTECT AND BEAUTIFY THE WORLD\u00ae<\/b><\/p>\n At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and specialty materials that our customers have trusted for 140 years. Through dedication and creativity, we solve our customers\u2019 biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $17.7 billion in 2022. We serve customers in construction, consumer products, industrial, and transportation markets and aftermarkets. To learn more, visit www.ppg.com<\/a>.<\/p>\n The<\/i>PPG Logo<\/i> and We protect and beautify the world<\/i> are registered trademarks of PPG Industries Ohio, Inc.<\/p>\n CATEGORY Corporate<\/p>\n View source version on businesswire.com: https:\/\/www.businesswire.com\/news\/home\/20230822286152\/en\/<\/a><\/p>\n![\"This](\"https:\/\/mms.businesswire.com\/media\/20230822286152\/en\/1869795\/4\/02_COTY_Limitless_Architecture_GettyImages-157181621.jpg\")
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