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Feel Sharp, Play Sharp: Gillette and Razer Team Up for the Ultimate Collaboration in Grooming and Gaming. To learn more, visit gillette.com\/razer. (Graphic: Business Wire)<\/p>\n<\/div>\n
Set to start rolling out in stores and online at the end of August, consumers will be able to purchase the GilletteLabs with Exfoliating Bar razor \u2013 the latest innovation from the Gillette brand \u2013 with Razer\u2019s iconic triple-headed snake logo and acid green trademarks. Additionally, gamers and fans can engage with the brands at the largest gaming events in the world as well as activating campaigns through the Gillette Gaming Alliance roster of streamers and Razer influencers.<\/p>\n
\u201cRazer, an elite gaming company, and Gillette, the world\u2019s leading razor brand, is not just a naming coincidence,\u201d said Daniel Ordonez, Global Brand Franchise Leader for Gillette. \u201cWe\u2019ve been fans of Razer with its cutting-edge technology for a long time; it\u2019s a brand that everyone recognizes in both gaming and technology. We\u2019re thrilled to elevate the shaving and gaming experience through this exciting venture, marking a new step for us in gaming culture. Gamers and fans worldwide will enjoy our latest collaboration \u2013 the perfect combination of form, function, and design.\u201d<\/p>\n
These two brands have long had an admiration for each other \u2013 occupying the same spaces in gaming, coming together at events through the years, and discussing the idea of collaborating to provide the gaming community with something they would want and use. Earlier this year, an April Fool\u2019s Day video<\/a> \u2013 put out by Razer \u2013 teased a shaving mouse to the community \u2013 a subtle yet fun nod to the potential partnership. The video generated significant momentum, signaling to the two brands that it was a great idea and time to bring the collaboration to life.<\/p>\n \u201cAfter Razer Razer was introduced on April Fool\u2019s Day, we\u2019ve been inundated with requests to design one. We\u2019re excited to give our fans what they asked for,\u201d explained Ayesha Durante, VP, Global Head of Marketing at Razer. \u201cThis collaboration between two powerhouses has resulted in a co-created design, featuring the best of Razer and Gillette, with a focus on quality and performance.\u201d<\/p>\n The two iconic brands come together under the platform of \u201cFeel Sharp, Play Sharp\u201d \u2013 highlighting the ethos of when you feel sharp, you play sharp, whether it be gaming or in life.<\/p>\n The GilletteLabs with Exfoliating Bar provides effortless shaving in one stroke. With built-in exfoliation technology, this razor is designed to release trapped hairs while the flex-disc contours to the face for Gillette\u2019s ultimate shaving experience.<\/p>\n GilletteLabs with Exfoliating Bar has recently been surfacing in the most relevant areas in culture for men, including commercials during the world\u2019s largest sporting events and activations at some of the biggest festivals. Additionally, Gillette has been spotlighting the razor\u2019s stylish aesthetic and creating demand amongst early adopters and culture drivers. As a result, the brand is excited to announce the latest in GilletteLabs culture disruption and partner with one of the best gaming technology companies on the planet, Razer.<\/p>\n For more information, please visit gillette.com\/razer<\/a> and follow Gillette Gaming on social media, including TikTok here<\/a>, as well as Razer here<\/a>.<\/p>\n About Gillette: <\/b> About Procter & Gamble: <\/b> About Razer: <\/b> Razer\u2019s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. With over 200 million users, Razer\u2019s software platform includes Razer Synapse (an Internet of Things platform), Razer Chroma RGB (a proprietary RGB lighting technology system supporting thousands of devices and hundreds of games\/apps), and Razer Cortex (a game optimizer and launcher).<\/p>\n Razer also offers payment services for gamers, youth, millennials and Gen Z. Razer Gold is one of the world\u2019s largest game payment services, and Razer Fintech provides fintech services in emerging markets.<\/p>\n Founded in 2005, Razer is dual headquartered in Irvine, California and Singapore, with regional headquarters in Hamburg and Shanghai and 19 offices worldwide.<\/p>\n View source version on businesswire.com: https:\/\/www.businesswire.com\/news\/home\/20230822417322\/en\/<\/a><\/p>\n
\nFor more than 120 years, Gillette has delivered precision technology and unrivaled product performance \u2013 improving the lives of over 800 million consumers around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit www.gillette.com<\/a>. To see our full selection of products, visit www.gillette.com<\/a>. Follow Gillette on Twitter, Facebook and Instagram.<\/p>\n
\nP&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always\u00ae<\/sup>, Ambi Pur\u00ae<\/sup>, Ariel\u00ae<\/sup>, Bounty\u00ae<\/sup>, Charmin\u00ae<\/sup>, Crest\u00ae<\/sup>, Dawn\u00ae<\/sup>, Downy\u00ae<\/sup>, Fairy\u00ae<\/sup>, Febreze\u00ae<\/sup>, Gain\u00ae<\/sup>, Gillette\u00ae<\/sup>, Head & Shoulders\u00ae<\/sup>, Lenor\u00ae<\/sup>, Olay\u00ae<\/sup>, Oral-B\u00ae<\/sup>, Pampers\u00ae<\/sup>, Pantene\u00ae<\/sup>, SK-II\u00ae<\/sup>, Tide\u00ae<\/sup>, Vicks\u00ae<\/sup>, and Whisper\u00ae<\/sup> The P&G community includes operations in approximately 70 countries worldwide. Please visit http:\/\/www.pg.com<\/a> for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com\/news<\/a>.<\/p>\n
\nRazer\u2122 is the world\u2019s leading lifestyle brand For Gamers. By Gamers. The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world\u2019s largest gamer-focused ecosystem of hardware, software and services.<\/p>\n<\/p>\n
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