The 2023\/24 LALIGA EA SPORTS season will once again feature the greatest talents in world football and a host of talented new additions that provide the perfect showcase for what is Europe\u2019s most competitive major league. Welcoming a host of new additions – Jude Bellingham (Real Madrid CF), Arda G\u00fcler (Real Madrid CF), Cesar Azpilicueta (Atl\u00e9tico de Madrid), and Jonathan Bamba (RC Celta de Vigo) – alongside established stars such as Robert Lewandowski (FC Barcelona), Vini Jr (Real Madrid CF), and Antoine Griezmann (Atl\u00e9tico de Madrid), the league will be at its competitive best with several challengers hoping to be crowned champions and secure the hotly contested European football spots at the end of the season. The league will also welcome newly promoted Granada CF – Champions of LALIGA HYPERMOTION – UD Las Palmas, and Deportivo Alav\u00e9s back to the elite competition.<\/p>\n
Speaking about the commencement of the new season & the new brand identity, Jose Antonio Cachaza, Managing Director, LALIGA India <\/strong>said, \u201cWe stand on the brink of an exhilarating new chapter, as LALIGA embarks on a transformative journey, set to redefine the very essence of our league and fan experience for the game of football. As we step into this new era, we are proud to continue with our esteemed LALIGA Ambassador, Rohit Sharma, and our trusted broadcasting partner, Viacom18, to bring the magic of LALIGA closer to hearts and screens of all Indian fans.\u201d<\/em><\/p>\n Rohit Sharma, LALIGA Brand Ambassador,<\/strong> added, \u201cAs LALIGA Brand Ambassador, I am truly excited to be a part of this incredible journey as LALIGA unveils its new brand identity and embarks on a path of innovation and excellence. LALIGA has always been a symbol of top-tier football, and its commitment to evolving with the times while staying true to its essence is truly commendable. India\u2019s passion for football is undeniably growing stronger by the day, and LALIGA’s new avatar perfectly aligns with the aspirations of millions of football enthusiasts in the country.\u201d<\/em><\/p>\n Siddharth Sharma, Head of Content, Viacom18 – Sports <\/strong>said, \u201cThrough our belief in revolutionizing the way sports is consumed in the country, we align perfectly with LALIGA’s vision of innovation and delivering unparalleled content to our audience. The 2022-23 LALIGA season saw over a 100% increase in viewership compared to the previous season and through our state-of-the-art broadcasting capabilities, we will continue to provide Indian fans a top-notch experience.\u201d<\/em><\/p>\n Recently breaking the 200 million follower mark on social media, LALIGA remains the most followed of Europe\u2019s five major leagues, with fans enjoying original content in 20 different languages across 16 different platforms. With the overarching brand transformation, the new-look LALIGA mobile app, will also feature a more personalized user experience, new content formats adapted to new consumer trends, and a revamped LALIGA FANTASY game. From a broadcast perspective, the league will utilise a greater use of augmented reality, new bench, aerial and cinematic camera angles, and new and improved graphics packages. There will also be revolutionary broadcasting improvements such as interviews with coaching staff, pre-match footage from inside changing rooms, and greater involvement of players across a host of different broadcast formats to boost visibility of the league not only on TV but also on mobile and tablet screens.<\/p>\n Commercially, LALIGA continues to go from strength to strength with commercial net revenues projected to grow by over 10% this season and with guaranteed audiovisual rights revenues of over \u20ac2 billion until the 2026\/27 season. EA SPORTS joins LALIGA as title sponsor for the first time this season in a historic milestone for both organizations, while PUMA, Microsoft, Mahou, and BKT continue as global sponsors. LALIGA\u2019s regional partners in India include Dream11 & Hero Vired, with broadcast partners Sports18 and JioCinema ensuring an unprecedented viewing experience like never before!![\"\"](\"https:\/\/cms.businesswireindia.com\/images\/pixel.gif\"){kind=tracking}
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